The brand name Jaguar came into use in 1935 and the company Jaguar Cars Ltd. in 1945. Originally, the company started out as Swallow Sidecar Company which was founded on September 4, 1922 by William Walmsley (b. 1891) and William Lyons (b. 1901). Walmsley and Lyons, two friends from Liverpool, England, started their company by building sidecars which were later attached to reconditioned motorcycles. They formed a small team which eventually started the production of commercial sidecars. During the 1930s, the Swallow Sidecar Company began to get recognized all over Europe especially with the more affordable cars that they manufactured. The Swallow Sidecar Company began to get famous with the increased demand over their Austins.

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