“Jaguar is not for sale at this time,” said Ford’s Chief Executive Alan Mulally at the recently held North American International Auto Show in Detroit. “We really like the progress Jaguar is making both on the product side and on their quality and productivity. They are on a really good positive business improvement plan.”

Mulally, who replaced Bill Ford Jr. as the chief executive officer of Ford in September, has previously refused to rule out the sale of the automaker’s British luxury brand as well as other premium brands in its portfolio. Ford earlier confirmed the report that it is selling the Aston Martin, its British sports car unit. Moreover, analysts in the industry are eager to know if the automaker is also planning to sell the Jaguar brand.

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